Retailers: Fight Back vs. the Coronavirus

One of my favorite Small Business Development Center counselors, Rita Mitchell from the SBDC in Hattiesburg, Mississippi has passed along tips from top retailers for “fighting back” against the coronavirus (COVID-19).

• Visible and total hygiene discipline with anti-bacterial pumps. Also, post photos of what you’re doing about the coronavirus on [social media] and on your website of “deep cleaning” activities.
• Send an email [or social media post] and in-store posted statement now about your commitment to whatever cautious care and services are needed during this emergency.
• Offer to deliver (for free) via USPS, UPS or FedEx a client’s order—and then include a fun surprise.

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