Necessity and inventions: How these entrepreneurs are adapting to a pandemic

Find creative ways to adjust in a time of crisis. 

Here are seven entrepreneurs who are innovating and reinventing their businesses during the coronavirus pandemic.

1. A bookstore all to yourself- Shopping by appointment
2. Social media brings the money- Hair and Makeup professional meets sponsored social media content demand
3. At School of Rock, the show goes on- launched a virtual, one-on-one remote program, where students use video conferencing tools to continue music lessons with teachers
4. Facebook Live party sustains DJ- The first of several virtual parties garnered over 21 million views and hundreds of thousands of comments, with some of them asking how they could contribute monetarily.
5. Social clubhouse goes digital- Launched digital-only membership with daily streamed content through Zoom and Vimeo three times a day. From meditation sessions for members to cope with stress, to other interactive offerings, such as live DJ sets and skill-building workshops around content creation. Other membership perks include exclusive discounts and a remote job list. 
6. Bookstore moves club to Zoom- The traditional in-store bookclub meetings usually end with participants going to the cash register to buy the next book. That happened for the virtual book club, as well- except they bought it online.
7. Cafe chai at your doorstep- Within 48 hours, they had created their own delivery infrastructure and converted their entire business model to stay afloat and plan to offer a DIY chai kit to give customers the opportunity to make their authentic chai from home

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