In a time of such uncertainty where restaurants are experiencing mandated shutdowns in cities and states across the country and the industry is facing a loss of $225 billion as a result, according to the National Restaurant Association, it is more important than ever for brands to engage and communicate with their customers effectively.
These are unprecedented times, with neighboring restaurants all facing similar challenges, so having an authentic way to remind guests that you’re open is critical for building brand loyalty in our current environment. We’ve laid out our top five best practices for restaurants to communicate with customers through this uncharted territory to ensure they engage consumers and take every step to survive through COVID-19 and beyond. Deliver a Customer-First Message Customers need reassurance during times of uncertainty. To reiterate your support, state your commitment to the health and safety of your employees, customers and community, and your compliance with public health guidelines. It is important to outline clear steps being taken to address all possible concerns.
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