Rethinking Your Retail and Restaurant Business Strategy: 3 Important Steps
As the U.S. and other markets around the world move past the first wave of COVID‑19 infections and focus on recovery, it’s clear that customer behavior will continue to evolve. But how? What will “normal” look like? How soon will we get there? What are the implications for a brand’s business strategy?
These unanswered questions lead to a lot of confusion among retail and restaurant leadership teams … and a lot of opinions on the right path forward. How do you bring order to the chaos and design a strategy to compete in the months ahead?
We believe that smart retail and restaurant leadership teams will focus on monitoring changes in three key areas: customers, competitors, and markets.
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